Chris Anderson Quotes

Talent is not universal but it is widely spread: Give enough people the capacity to create, and inevitably gems will emerge.

Chris Anderson

Fundamentally, a society that asks questions and has the power to answer them is a healthier society than one that simply accepts what its told from a narrow range of experts and institutions.

Chris Anderson

We are entering an era of unprecedented choice. And thats a good thing.

Chris Anderson

Order it wrong and choice is oppressive; order it right and its liberating.

Chris Anderson

Blockbusters are the exception, not the rule, and yet we see an entire industry through their rarefied air.

Chris Anderson

Broadly, the Long Tail is about abundance. Abundant shelf space, abundant distribution, abundant choice.

Chris Anderson

In a world of infinite choice, not context content is king.

Chris Anderson

The ultimate cost reduction is eliminating atoms entirely and dealing only in bits.

Chris Anderson

The Web is the ultimate marketplace of ideas, governed by the laws of big numbers.

Chris Anderson

Never underestimate the power of a million amateurs with keys to the factory.

Chris Anderson

A Long Tail is just culture unfiltered by economic scarcity.

Chris Anderson

In an era without the constraints of physical shelf space and other bottlenecks of distributions, narrowly targeted goods and services can be as economically attractive as mainstream fare.

Chris Anderson

For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.

Chris Anderson

Our growing affluence has allowed us to shift from being bargain shoppers buying branded (or even unbranded) commodities to becoming mini-connoisseurs, flexing our taste with a thousand little indulgences that sets us apart from others.

Chris Anderson

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