Talent is not universal but it is widely spread: Give enough people the capacity to create, and inevitably gems will emerge.
Chris Anderson
Fundamentally, a society that asks questions and has the power to answer them is a healthier society than one that simply accepts what its told from a narrow range of experts and institutions.
Chris Anderson
Blockbusters are the exception, not the rule, and yet we see an entire industry through their rarefied air.
Chris Anderson
Fundamentally, a society that asks questions and has the power to answer them is a healthier society than one that simply accepts what its told from a narrow range of experts and institutions.
Chris Anderson
Broadly, the Long Tail is about abundance. Abundant shelf space, abundant distribution, abundant choice.
Chris Anderson
Talent is not universal but it is widely spread: Give enough people the capacity to create, and inevitably gems will emerge.
Chris Anderson
In an era without the constraints of physical shelf space and other bottlenecks of distributions, narrowly targeted goods and services can be as economically attractive as mainstream fare.
Chris Anderson
For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.
Chris Anderson