~ What really decides consumers to buy or not to buy is the content of your advertising, not its form. ~  ~ A good advertisement is one which sells the product without drawing attention to itself. ~ ~ There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. ~ ~ In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. ~ ~ A good advertisement is one which sells the product without drawing attention to itself. ~ ~ It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ~ ~ Advertising is only evil when it advertises evil things. ~ ~ Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. ~ ~ The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ~ ~ I do not regard advertising as entertainment or an art form, but as a medium of information. ~ ~ Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. ~ ~ Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. ~ ~ Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. ~ ~ Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. ~ ~ Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. ~ Most Popular Topics:
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 | David Ogilvy Quotes |
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