What you say in advertising is more important than how you say it.
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach
The best ideas come as jokes. Make your thinking as funny as possible.
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