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David Ogilvy Quotes
1
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.



I dont know the rules of grammar. If youre trying to persuade people to do something or buy something, it seems to me you should use their language.



What you say in advertising is more important than how you say it.



Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.



I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach



The best ideas come as jokes. Make your thinking as funny as possible.








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