So-called "realist" photography does not capture the "what is." Instead, it is preoccupied with what should not be, like the reality of suffering for example.
There are only a few images that are not forced to provide meaning, or have to go through the filter of a specific idea.
We will never know if an advertisement or opinion poll has had a real influence on individual or collective wills, but we will never know either what would have happened if there had been no opinion poll or advertisement.
Nothing is wholly obvious without becoming enigmatic. Reality itself is too obvious to be true.
The simulacrum now hides, not the truth, but the fact that there is none, that is to say, the continuation of Nothingness.
Not only does reality resist those who still criticize it, but it also abandons those who defend it. Maybe it is a way for reality to get its revenge from those who claim to believe in it for the sole purpose of eventually transforming it: sending back its supporters to their own desires.
One may dream of a culture where everyone bursts into laughter when someone says: this is true, this is real.
For nothing can be greater than seduction itself, not even the order that destroys it.
One has never said better how much "humanism", "normality", "quality of life" were nothing but the vicissitudes of profitability.
For it is with the same imperialism that present-day simulators try to make the real, all the real, coincide with their simulation models.
It is the real, and not the map, whose vestiges persist here and there in the deserts that are no longer those of the Empire, but ours: the desert of the real itself.
The simulacrum is never what hides the truthit is truth that hides the fact that there is none. The simulacrum is true.
And so one can imagine that in amorous seduction the other is the locus of your secret the other unknowingly holds that which you will never have the chance to know.
THERE IS NEVER ANYTHING TO PRO-DUCE. In spite of all its materialist efforts, production remains a utopia. We can wear ourselves out in materializing things, in rendering them visible, but we will never cancel the secret.
Distinctive signs, full signs, never seduce us.