Leo Burnett Quotes

What helps people, helps business.

Leo Burnett

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Leo Burnett

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

Leo Burnett

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Leo Burnett

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Leo Burnett

Plan the sale when you plan the ad.

Leo Burnett

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Leo Burnett

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Leo Burnett

To swear off making mistakes is very easy. All you have to do is to swear off having ideas.

Leo Burnett

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Leo Burnett

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

Leo Burnett

Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into type, paper and ink.

Leo Burnett

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Leo Burnett

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

Leo Burnett

When you reach for the stars, you may not get one, but you won't get a handful of mud either.

Leo Burnett