Marshall McLuhan Quotes

Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.

Marshall McLuhan

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.

Marshall McLuhan

Schizophrenia may be a necessary consequence of literacy.

Marshall McLuhan

A point of view can be a dangerous luxury when substituted for insight and understanding.

Marshall McLuhan

Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.

Marshall McLuhan

Darkness is to space what silence is to sound, i.e., the interval.

Marshall McLuhan

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.

Marshall McLuhan

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.

Marshall McLuhan

Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression.

Marshall McLuhan

Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression.

Marshall McLuhan

Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.

Marshall McLuhan

A point of view can be a dangerous luxury when substituted for insight and understanding.

Marshall McLuhan

Money is a poor man's credit card.

Marshall Mcluhan

The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.

Marshall McLuhan

'Money talks' because money is a metaphor, a transfer, and a bridge.

Marshall McLuhan
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