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Marshall McLuhan Quotes
1
Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.



Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.



Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression.



Appetite is essentially insatiable, and where it operates as a criterion of both action and enjoyment (that is, everywhere in the Western world since the sixteenth century) it will infallibly discover congenial agencies (mechanical and political) of expression.



Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.



A point of view can be a dangerous luxury when substituted for insight and understanding.



Money is a poor man's credit card.



The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.



'Money talks' because money is a metaphor, a transfer, and a bridge.



It is the framework which changes with each new technology and not just the picture within the frame.



Advertising is the greatest art form of the 20th century.



Advertising is an environmental striptease for a world of abundance.



Advertising is the greatest art form of the twentieth century.



Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.



In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.








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