Marshall McLuhan Quotes

It is the framework which changes with each new technology and not just the picture within the frame.

Marshall McLuhan

There are no passengers on spaceship earth. We are all crew.

Marshall McLuhan

All media exist to invest our lives with artificial perceptions and arbitrary values

Marshall McLuhan

Advertising is an environmental striptease for a world of abundance.

Marshall McLuhan

Environments are not just containers, but are processes that change the content totally.

Marshall McLuhan

Advertising is the greatest art form of the 20th century.

Marshall McLuhan

Schizophrenia may be a necessary consequence of literacy.

Marshall McLuhan

You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.

Marshall McLuhan

Most of our assumptions have outlived their uselessness.

Marshall McLuhan

The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.

Marshall Mcluhan

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

Marshall McLuhan

The new electronic independence re-creates the world in the image of a global village.

Marshall McLuhan

The name of a man is a numbing blow from which he never recovers.

Marshall McLuhan

The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.

Marshall McLuhan

Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.

Marshall McLuhan

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.

Marshall McLuhan
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