~ Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't. ~
~ Advertising moves people toward goods; merchandising moves goods toward people. ~
~ There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there. ~
~ As surprising as it seems, at some level all this advertising we see around us must work, or companies would not engage in it so much. ~
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