Morris Hite Quotes

There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.

Morris Hite

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

Morris Hite

Advertising moves people toward goods; merchandising moves goods toward people.

Morris Hite

As surprising as it seems, at some level all this advertising we see around us must work, or companies would not engage in it so much.

Morris Hite

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