Advertising: the science of arresting the human intelligence long enough to get money from it.
A half truth, like half a brick, is always more forcible as an argument than a whole one. It carries better.
In ancient times they had no statistics so they had to fall back on lies
Now, the essence, the very spirit of Christmas is that we first make believe a thing is so, and lo, it presently turns out to be so.
In Canada we have enough to do keeping up with two spoken languages ... so we just go right ahead and use English for literature, Scotch for sermons, and American for conversation.
Electricity is of two kinds, positive and negative. The difference is, I presume, that one comes a little more expensive, but is more durable; the other is a cheaper thing, but the moths get into it.
The classics are only primitive literature. They belong to the same class as primitive machinery and primitive music and primitive medicine.
A half truth, like half a brick, is always
more forcible as an argument
than a whole one. It carries better.
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