Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
Design is not just what it looks like and feels like. Design is how it works.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
Innovation distinguishes between a leader and a follower.
It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.
Sometimes life is going to hit you in the head with a brick. Don't lose faith.
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.
No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet, death is the destination we all share. No one has ever escaped it, and that is how it should be, because death is very likely the single best invention of life. It's life's change agent. It clears out the old to make way for the new.
Almost everything: all external expectations, all pride all fear of embarrassment or failure. These tings just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
It's better to be a pirate than to join the Navy.
I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.
It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
Quality is more important than quantity. One home run is much better than two doubles.