All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level.
An idea can turn to dust or magic,
depending on the talent that rubs against it.
An idea can turn to dust or magic, depending on the talent that rubs against it.
In communications, familiarity breeds apathy.
Properly practiced creativity can make one ad do the work of ten.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
Word of mouth is the best medium of all.
In advertising, not to be different is virtual suicide.
I warn you against believing that advertising is a science.
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