~ An idea can turn to dust or magic,
depending on the talent that rubs against it. ~
~ An idea can turn to dust or magic, depending on the talent that rubs against it. ~
~ An idea can turn to dust or magic, depending on the talent that rubs against it. ~
~ All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level. ~
~ In communications, familiarity breeds apathy. ~
~ Properly practiced creativity can make one ad do the work of ten. ~
~ Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. ~
~ Word of mouth is the best medium of all. ~
~ In advertising, not to be different is virtual suicide. ~
~ I warn you against believing that advertising is a science. ~
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