William McDonough Quotes

Well I think as designers we realize that design is a signal of intention but it also has to occur within a world and we have to understand that world in order to imbue our designs with inherent intelligence so when we look back at the basic state of affairs in which we design we, in a way, need to go to the primordial condition to understand the operating system and the frame conditions of the planet and the exiting part of that is the good news that's there because the news is the news of abundance and not the news of limits and I think as our culture tortures itself now with tyrranies and concerns over limits and fear we can add this other dimension of abundance that is coherent driven by the sun and start to imagine what that would be like to share

William McDonough

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