If you would persuade, you must appeal to interest rather than intellect.
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APA Style Citation
Benjamin Franklin 1706 (n.d.). FinestQuotes.com. Retrieved May 26, 2012, from FinestQuotes.com Web site: http://www.finestquotes.com/
Benjamin Franklin 1706 (n.d.). FinestQuotes.com. Retrieved May 26, 2012, from FinestQuotes.com Web site: http://www.finestquotes.com/