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~ The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. ~ ~ Advertising is an environmental striptease for a world of abundance. ~ ~ The man who stops advertising to save money is like the man who stops the clock to save time ~ ~ Advertising is the genie which is transforming America into a place of comfort, LUXURY and ease for millions ~ ~ There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time. ~ ~ In advertising, sex sells. But only if you're selling sex. ~ ~ Marriage is a good deal like a circus: there is not as much in it as is represented in the advertising ~ ~ When the historian of the Twentieth Century shall have finished his narrative, and comes searching for the subtitle which shall best express the spirit of the period, we think it not at all unlikely that he may select "The Age of Advertising" for the purpose. ~ ~ The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to advertising copy. ~ ~ The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. ~ ~ The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business. ~ ~ Advertising is the principal reason why the business man has come to inherit the earth. ~ ~ Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into type, paper and ink. ~ ~ Advertising: the science of arresting the human intelligence long enough to get money from it. ~ ~ Good advertising does not just circulate information. It penetrates the public mind with desires and belief. ~ ~ In our factory, we make lipstick. In our advertising, we sell hope. ~ ~ Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't. ~ ~ The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business. ~ ~ There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster. ~ ~ The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma. ~ ~ What really decides consumers to buy or not to buy is the content of your advertising, not its form. ~ ~ Advertising is the poetry of Capitalism ~ ~ Advertising is speech. It's regulated because it's often effective speech. ~ ~ Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness. ~ ~ If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers are the drivers who keep us on the right track, leading to a richer, more benevolent society. ~ ~ Censorship is advertising paid by the government. ~ ~ Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed. ~ ~ Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience. ~ ~ There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone. ~ ~ I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience. ~ |
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