Advertising Quotes & Sayings

Quotes with keyword Advertising
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~ Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness. ~

Marshall McLuhan

~ It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ~

David Ogilvy

~ Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. ~

Leo Burnett

~ You can fool all the people all the time if the advertising budget is big enough. ~

Ed Rollins

~ There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing. ~

Julianne Moore

~ The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. ~

Bill Cosby

~ Great designers seldom make great advertising men, because they get overcome by the beauty of the picture - and forget that merchandise must be sold. ~

James Randolph Adams

~ Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter. ~

Erich Fromm

~ American grammar doesn't have the sturdiness of British grammar (a British advertising man with a proper education can make magazine copy for ribbed condoms sound like the Magna goddam Carta), but it has its own scruffy charm. ~

Stephen King

~ Advertising may be described as the science of arresting the human intelligence long enough to get money from it. ~

Stephen Butler Leacock

~ The critic is the only independent source of information. The rest is advertising. ~

Pauline Kael

~ Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow. ~

Bruce Barton

~ Advertising is the life of trade. ~

Calvin Coolidge

~ Advertising - a judicious mixture of flattery and threats. ~

Northrop Frye

~ Advertising is the art of convincing people to spend money they don't have for something they don't need. ~

Will Rogers

~ Advertising is the art of making whole lies out of half truths. ~

Edgar A. Shoaff

~ Society drives people crazy with lust and calls it advertising. ~

John Lahr

~ Advertising is legalized lying. ~

H. G. Wells

~ Advertising is only evil when it advertises evil things. ~

David Ogilvy

~ Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness. ~

John Arbuthnot Fisher

~ Advertising is the greatest art form of the 20th century. ~

Marshall McLuhan

~ Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. ~

William Bernbach

~ The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ~

David Ogilvy

~ The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. ~

Leo Burnett

~ I do not regard advertising as entertainment or an art form, but as a medium of information. ~

David Ogilvy

~ There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time. ~

Jef I. Richards

~ The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. ~

Leo Burnett

~ Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. ~

David Ogilvy

~ Advertising moves people toward goods; merchandising moves goods toward people. ~

Morris Hite

~ Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. ~

David Ogilvy

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