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~ Advertising is totally unnecessary. Unless you hope to make money. ~ ~ Advertising is 85% confusion and 15% commission ~ ~ If advertising had a little more respect for the public, the public would have a lot more respect for advertising. ~ ~ The most common trouble with advertising is that it tries too hard to impress people. ~ ~ Advertising is a ten billion dollar a year misunderstanding with the public. ~ ~ What you say in advertising is more important than how you say it. ~ ~ In advertising, not to be different is virtual suicide. ~ ~ Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless ~ ~ I warn you against believing that advertising is a science. ~ ~ The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print. ~ ~ The primacy of the word, basis of the human psyche, that has in our age been used for mind-bending persuasion and brain-washing pulp, disgraced by Gobbles and debased by advertising copy, remains a force for freedom that flies out between all bars. ~ ~ In Las Vegas, everything takes place as if the absence of any sense of belonging to the environment entailed a hypertrophied sensitivity to details. There is no possibility of visual escape into perceptual horizons of indeterminateness (left-right, forward-back, near-far), but, instead, only the pregnancy of enlarged, exaggerated and highlighted forms. Behind each lit-up sign no space is hollowed out, no incipient world. Everything is there, everything is flat. As thick as the giant advertising billboards that ubiquitously package it, loading it with nave and comic symbols, crude, schematic messages, Las Vegas is a city of literal superficiality. ~ ~ We live in a world ruled by fictions of every kind -- mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the preempting of any free or original imaginative response to experience by the television screen. We live inside an enormous novel. For the writer in particular it is less and less necessary for him to invent the fictional content of his novel. The fiction is already there. The writer's task is to invent the reality. ~ ~ Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink. ~ |
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