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~ The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. ~  ~ Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. ~ ~ Advertising moves people toward goods; merchandising moves goods toward people. ~ ~ Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. ~ ~ There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there. ~ ~ Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. ~ ~ Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. ~ ~ The critic is the only independent source of information. The rest is advertising. ~ ~ Advertising is the life of trade. ~ ~ Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions. ~ ~ Advertising is the modern substitute for argument; its function is to make the worse appear the better. ~ ~ Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. ~  |
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