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~ Business has only two functions - marketing and innovation. ~ ~ There's a marketing scheme that tells you that pregnancy and child rearing will make you into a moron, that your kids are only happy when you're buying them stuff. It's hard being a parent, but I laugh a lot and smile a lot and really enjoy it. The ratio of laughter to sadness is higher. There's part of me that wants to broadcast that. Parenting only affirmed what I already cared about, and that's good ~ ~ Business has only two functions - marketing and innovation. ~ ~ Marketing is what you do when your product is no good ~ ~ There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing. ~ ~ Marketing without design is lifeless, and design without marketing is mute. ~ ~ Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future. ~ ~ No great marketing decisions have ever been made on quantitative data ~ ~ We're obviously going to spend a lot in marketing because we think the product sells itself. ~ ~ A recent government publication on the marketing of cabbage contains, according to one report, 26,941 words. It is noteworthy in this regard that the Gettysburg Address contains a mere 279 words while the Lord's Prayer comprises but 67 ~ ~ Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future. ~ ~ There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible. ~ ~ They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time. ~ ~ Their marketing strategy had to be changed to the young people. That's who buys the beer. ~
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