Advertising Quotes

The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to advertising copy.

Louis Kronenberger

When the historian of the Twentieth Century shall have finished his narrative, and comes searching for the subtitle which shall best express the spirit of the period, we think it not at all unlikely that he may select "The Age of Advertising" for the purpose.

Printers' Ink

Advertising is the greatest art form of the twentieth century.

Marshall McLuhan

Advertising is "the lubricant for the free-enterprise system."

Leo-Arthur Kelmenson

As advertising blather becomes the nation's normal idiom, language becomes printed noise.

George Will

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.

Bill Cosby

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

David Ogilvy

A viewer who skips the advertising is the moral equivalent of a shoplifter.

Nicholas Johnson

As surprising as it seems, at some level all this advertising we see around us must work, or companies would not engage in it so much.

Morris Hite

Until the rise of American advertising, it never occurred to anyone anywhere in the world that the teenager was a captive in a hostile world of adults.

Gore Vidal

History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.

Malcolm Muggeridge

Advertising is the modern substitute for argument; its function is to make the worse appear the better.

George Santayana

Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.

William Allen White

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

David Ogilvy

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

David Ogilvy

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

David Ogilvy

Advertising moves people toward goods; merchandising moves goods toward people.

Morris Hite

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

David Ogilvy

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Leo Burnett

I do not regard advertising as entertainment or an art form, but as a medium of information.

David Ogilvy

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Leo Burnett

The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

David Ogilvy

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

Advertising is a ten billion dollar a year misunderstanding with the public.

Chester L. Posey
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