Advertising is the most fun you can have with your clothes on.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Advertising is totally unnecessary. Unless you hope to make money.
Advertising is 85% confusion and 15% commission
If advertising had a little more respect for the public, the public would have a lot more respect for advertising.
The most common trouble with advertising is that it tries too hard to impress people.
Advertising is a ten billion dollar a year misunderstanding with the public.
What you say in advertising is more important than how you say it.
In advertising, not to be different is virtual suicide.
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless
I warn you against believing that advertising is a science.
The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.
The primacy of the word, basis of the human psyche, that has in our age been used for mind-bending persuasion and brain-washing pulp, disgraced by Gobbles and debased by advertising copy, remains a force for freedom that flies out between all bars.
In Las Vegas, everything takes place as if the absence of any sense of belonging to the environment entailed a hypertrophied sensitivity to details. There is no possibility of visual escape into perceptual horizons of indeterminateness (left-right, forward-back, near-far), but, instead, only the pregnancy of enlarged, exaggerated and highlighted forms. Behind each lit-up sign no space is hollowed out, no incipient world. Everything is there, everything is flat. As thick as the giant advertising billboards that ubiquitously package it, loading it with nave and comic symbols, crude, schematic messages, Las Vegas is a city of literal superficiality.
We live in a world ruled by fictions of every kind -- mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the preempting of any free or original imaginative response to experience by the television screen. We live inside an enormous novel. For the writer in particular it is less and less necessary for him to invent the fictional content of his novel. The fiction is already there. The writer's task is to invent the reality.
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists.. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little.
Human beings today ... are surrounded by huge institutions we can never penetrate: the City [London's Wall Street], the banking system, political and advertising conglomerates, vast entertainment enterprises. They've made themselves user friendly, but they define the tastes to which we conform. They're rather subtle, subservient tyrants, but no less sinister for that.
A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable.
Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.
I had never thought of advertising as a life work, though I had on the side, written some very successful copy.
Give advertising time. That is the thing that it needs most. The advertising agency is the most precious infant among the professions. Is it fair to expect perfection in a profession that counts only a single generation to its credit? We are learning. I see no reason why advertising agencies, too, should not outlive their founders and the successors of their founders, growing wiser with each generation and gathering a priceless possession of recorded experience.
No one can deny that much of our modern advertising is essentially dishonest; and it can be maintained that to lie freely and all the time for private profit is not to abuse the right of free speech, whether it is a violation of the law or not. But again the practical question is, how much lying for private profit is to be permitted by law?