Advertising Quotes
Advertising is the modern substitute for argument; its function is to make the worse appear the better.
George Santayana
Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.
William Allen White
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
David Ogilvy
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
David Ogilvy
The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
Leo Burnett
I do not regard advertising as entertainment or an art form, but as a medium of information.
David Ogilvy
The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Leo Burnett
The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David Ogilvy
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
William Bernbach
Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness.
John Arbuthnot Fisher
Advertising is legalized lying.
H. G. Wells
