Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end.
Your brand is created out of customer contact and the experience your customers have of you.
A brand is a set of differentiating promises that link a product to its customers.
A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.
Your weblog is your playground. Keep it fun for yourself. Pretend that your audience thinks you are the most fascinating person alive, and use whatever tools you have to let them know exactly what you think about current foreign policy, your favorite brand of tofu, or your new haircut.
The National Folk Festival is a brand-new festival every year.
Novels so often provide an anodyne and not an antidote, glide one into torpid slumbers instead of rousing one with a burning brand.
To know a person's religion we need not listen to his profession of faith but must find his brand of intolerance.
Though no one can go back and make a brand new start, anyone can start from now and make a brand new ending.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.
A business based on brand is, very simply, a business primed for success.
It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth.
The stronger the dialog, the stronger the brand; the weaker the dialog, the weaker the brand.
To uncover hidden category needs, don't ask ‘How can I differentiate my brand from its competition?' but rather ask ‘What are the unmet needs that no brand is addressing?
Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever
Democrats are losing loyal voters, but the Republicans aren't picking them up. Democrats are ideologically bankrupt. Republicans have a major brand-identity problem
Our success is a direct result of knowing how to market a brand and having the right people representing the brand.
Your premium brand had better be delivering something special, or it's not going to get the business.
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
Driving a brand new car feels like driving around in an open billfold with the dollars flapping by your ears as they fly out the window.
A great brand is a story that’s never completely told.
Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.
A brand for the company is like a reputation for a person. You earn reputation by trying to do hard things well.
A brand is a personification of a product, service, or even entire company.