A business exists to create a customer
Your brand is created out of customer contact and the experience your customers have of you.
A satisfied customer is the best business strategy of all.
Education seems to be in America the only commodity of which the customer tries to get as little he can for his money.
Confidence is contagious and so is lack of confidence, and a customer will recognize both.
Right or wrong, the customer is always right.
It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.
When you stop talking, you've lost your customer. When you turn your back, you've lost her.
Consistent alignment of capabilities and internal processes with the customer value proposition is the core of any strategy execution.
Employees are given the chance to help shape their company by participating in a company-wide communications program making suggestions on waste reduction, environmental improvement, customer satisfaction, quality improvement, and safety issues.
Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter.
A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.
People will buy anything that is 'one to a customer.'
When the customer comes first, the customer will last
If you're not serving the customer, you'd better be serving someone who is.
The great thing is the start -- to see an opportunity for service, and to start doing it, even though in the beginning you serve but a single customer -- and him for nothing.
Innovation comes from the producer -- not from the customer.
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.
All business success rests on something labeled a sale, which at least momentarily weds company and customer.
A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.
It provides a means to obtaining a sophisticated, single view of a customer.
Oracle has a highly disillusioned customer base. They are coming apart at the seams.
Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.
The customer perceives service in his or her own terms
A satisfied customer-we should have him stuffed!