Business has only two functions - marketing and innovation.
Marketing is what you do when your product is no good
There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.
Marketing without design is lifeless, and design without marketing is mute.
Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future.
No great marketing decisions have ever been made on quantitative data
We're obviously going to spend a lot in marketing because we think the product sells itself.
A recent government publication on the marketing of cabbage contains, according to one report, 26,941 words. It is noteworthy in this regard that the Gettysburg Address contains a mere 279 words while the Lord's Prayer comprises but 67
There's a marketing scheme that tells you that pregnancy and child rearing will make you into a moron, that your kids are only happy when you're buying them stuff. It's hard being a parent, but I laugh a lot and smile a lot and really enjoy it. The ratio of laughter to sadness is higher. There's part of me that wants to broadcast that. Parenting only affirmed what I already cared about, and that's good
There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.
They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.
Their marketing strategy had to be changed to the young people. That's who buys the beer.
The technological landscape of the present day has enfranchised its own electorates the inhabitants of the marketing zones in the consumer society, television audiences and news magazine readerships, who vote with money at the cash counter rather than with ballot paper at the polling boot. These huge and passive electorates are wide open to any opportunist using the psychological weaponry of fear and anxiety, elements that are carefully blanched out of the world of domestic products and consumer software.
Yes, the investor is often his own worst enemy. Yes, the marketing colossus known as the mutual fund industry provides the weaponry which enables investors to indulge their suicidal instincts. No, the fund industry was hardly an innocent bystander in the market boom and the subsequent carnage. "We have met the enemy and he is us"... all of us.