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~ The man who stops advertising to save money is like the man who stops the clock to save time ~
~ Advertising is the principal reason why the business man has come to inherit the earth. ~
~ Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into type, paper and ink. ~
~ Advertisements contain the only truths to be relied on in a newspaper. ~
~ The most truthful part of a newspaper is the advertisements ~
~ Advertising: the science of arresting the human intelligence long enough to get money from it. ~
~ Good advertising does not just circulate information. It penetrates the public mind with desires and belief. ~
~ In our factory, we make lipstick. In our advertising, we sell hope. ~
~ Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't. ~
~ The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business. ~
~ There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster. ~
~ The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma. ~
~ What really decides consumers to buy or not to buy is the content of your advertising, not its form. ~
~ A good advertisement is one which sells the product without drawing attention to itself. ~
~ There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. ~
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