Advertising Quotes :: Finest Quotes

Advertising Quotations
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~ Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness. ~

John Arbuthnot Fisher

~ Advertising is the greatest art form of the 20th century. ~

Marshall McLuhan

~ Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. ~

David Ogilvy

~ Plan the sale when you plan the ad. ~

Leo Burnett

~ Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. ~

William Bernbach

~ The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ~

David Ogilvy

~ The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. ~

Leo Burnett

~ I do not regard advertising as entertainment or an art form, but as a medium of information. ~

David Ogilvy

~ There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time. ~

Jef I. Richards

~ You can tell the ideals of a nation by its advertisements. ~

George Norman Douglas

~ The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. ~

Leo Burnett

~ Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. ~

David Ogilvy

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