A viewer who skips the advertising is the moral equivalent of a shoplifter.
Advertising is an environmental striptease for a world of abundance.
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
As advertising blather becomes the nation's normal idiom, language becomes printed noise.
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
Advertising is "the lubricant for the free-enterprise system."
Advertising is the greatest art form of the twentieth century.
Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into type, paper and ink.
Advertising is what you do when you can't go see somebody. That's all it is.
Advertisements contain the only truths to be relied on in a newspaper.
The most truthful part of a newspaper is the advertisements
Advertising is the rattling of a stick inside a swill bucket.
Advertising is the most fun you can have with your clothes on.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Advertising is totally unnecessary. Unless you hope to make money.
Advertising is 85% confusion and 15% commission
If advertising had a little more respect for the public, the public would have a lot more respect for advertising.
The most common trouble with advertising is that it tries too hard to impress people.
Advertising is a ten billion dollar a year misunderstanding with the public.
The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it's an ad.
What you say in advertising is more important than how you say it.
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