The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
Leo Burnett
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
David Ogilvy
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
David Ogilvy
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
David Ogilvy
Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch.
Joseph Priestley
Advertising is the life of trade.
Calvin Coolidge
Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.
William Allen White
Advertising is the modern substitute for argument; its function is to make the worse appear the better.
George Santayana
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy
History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.
Malcolm Muggeridge
Until the rise of American advertising, it never occurred to anyone anywhere in the world that the teenager was a captive in a hostile world of adults.
Gore Vidal
As surprising as it seems, at some level all this advertising we see around us must work, or companies would not engage in it so much.
Morris Hite