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~ The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. ~
 ~ I do not regard advertising as entertainment or an art form, but as a medium of information. ~
~ There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time. ~
~ You can tell the ideals of a nation by its advertisements. ~
~ The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. ~
~ Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. ~
~ Advertising moves people toward goods; merchandising moves goods toward people. ~
~ Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. ~
~ There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there. ~
~ Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. ~
~ Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. ~
~ Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch. ~
~ The critic is the only independent source of information. The rest is advertising. ~
~ Advertising is the life of trade. ~
~ Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions. ~
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Advertising Quotes
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