In advertising, not to be different is virtual suicide.
Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises and by eloquence sometimes sublime and sometimes pathetic
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless
I warn you against believing that advertising is a science.
Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.
Give advertising time. That is the thing that it needs most. The advertising agency is the most precious infant among the professions. Is it fair to expect perfection in a profession that counts only a single generation to its credit? We are learning. I see no reason why advertising agencies, too, should not outlive their founders and the successors of their founders, growing wiser with each generation and gathering a priceless possession of recorded experience.
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