~ Advertising moves people toward goods; merchandising moves goods toward people. ~
~ Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. ~
~ There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there. ~
~ Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. ~
~ Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. ~
~ Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch. ~
~ The critic is the only independent source of information. The rest is advertising. ~
~ Advertising is the life of trade. ~
~ Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions. ~
~ Advertising is the modern substitute for argument; its function is to make the worse appear the better. ~
~ Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. ~
~ History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that. ~