~ Until the rise of American advertising, it never occurred to anyone anywhere in the world that the teenager was a captive in a hostile world of adults. ~
~ As surprising as it seems, at some level all this advertising we see around us must work, or companies would not engage in it so much. ~
~ A viewer who skips the advertising is the moral equivalent of a shoplifter. ~
~ Advertising is an environmental striptease for a world of abundance. ~
~ Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. ~
~ What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public. ~
~ The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague. ~
~ As advertising blather becomes the nation's normal idiom, language becomes printed noise. ~
~ Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. ~
~ Advertising is "the lubricant for the free-enterprise system." ~
~ Advertising is the greatest art form of the twentieth century. ~
~ Advertising is what you do when you can't go see somebody. That's all it is. ~