Branding Quotes

Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end.

Edwin Artzt

A brand is a set of differentiating promises that link a product to its customers.

Stuart Agres

Your brand is created out of customer contact and the experience your customers have of you.

Stelios Haji-Ioannou

Products are made in the factory, but brands are created in the mind.

Walter Landor

A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.

Stephen King

A business based on brand is, very simply, a business primed for success.

David F. D’Alessandro

A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.

Scott Talgo

To uncover hidden category needs, don't ask ‘How can I differentiate my brand from its competition?' but rather ask ‘What are the unmet needs that no brand is addressing?

Janine Keogh

It is what we think we already know that often prevents us from learning.

Claude Bernard

A brand for the company is like a reputation for a person. You earn reputation by trying to do hard things well.

Jeff Bezos

A brand is a personification of a product, service, or even entire company.

Robert Blanchard

It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth.

Harry Beckwith

A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.

Scott Talgo

The stronger the dialog, the stronger the brand; the weaker the dialog, the weaker the brand.

Larry Webber

A great brand is a story that’s never completely told.

Scott Bedbury