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Branding Quotations
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~ Products are made in the factory, but brands are created in the mind. ~


~ Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end. ~


~ A brand is a set of differentiating promises that link a product to its customers. ~


~ A brand that captures your mind gains behavior. A brand that captures your heart gains commitment. ~


~ A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. ~


~ Your brand is created out of customer contact and the experience your customers have of you. ~


~ An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service. ~


~ A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless. ~


~ A business based on brand is, very simply, a business primed for success. ~


~ It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth. ~


~ A brand that captures your mind gains behavior. A brand that captures your heart gains commitment. ~


~ The stronger the dialog, the stronger the brand; the weaker the dialog, the weaker the brand. ~


~ To uncover hidden category needs, don't ask ‘How can I differentiate my brand from its competition?' but rather ask ‘What are the unmet needs that no brand is addressing? ~


~ Our success is a direct result of knowing how to market a brand and having the right people representing the brand. ~


~ Ordinary people can spread good and bad information about brands faster than marketers. ~


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