Branding Quotes

Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end.

Edwin Artzt

A brand is a set of differentiating promises that link a product to its customers.

Stuart Agres

Your brand is created out of customer contact and the experience your customers have of you.

Stelios Haji-Ioannou

Products are made in the factory, but brands are created in the mind.

Walter Landor

A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.

Stephen King

A business based on brand is, very simply, a business primed for success.

David F. D’Alessandro

A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.

Scott Talgo

To uncover hidden category needs, don't ask ‘How can I differentiate my brand from its competition?' but rather ask ‘What are the unmet needs that no brand is addressing?

Janine Keogh

A brand for the company is like a reputation for a person. You earn reputation by trying to do hard things well.

Jeff Bezos

A brand is a personification of a product, service, or even entire company.

Robert Blanchard

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Jeff Bezos

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

Daniel J. Boorstin

It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth.

Harry Beckwith

A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.

Scott Talgo

The stronger the dialog, the stronger the brand; the weaker the dialog, the weaker the brand.

Larry Webber

Our success is a direct result of knowing how to market a brand and having the right people representing the brand.

Greg Norman

Ordinary people can spread good and bad information about brands faster than marketers.

Ray Johnson

Your premium brand had better be delivering something special, or it's not going to get the business.

Warren Buffett

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

David Ogilvy

A great brand is a story that’s never completely told.

Scott Bedbury

A tiny change today brings a dramatically different tomorrow.

Richard Bach

It is what we think we already know that often prevents us from learning.

Claude Bernard

Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company.

Christopher Betzter

Create your own visual style… let it be unique for yourself and yet profitable for others.

Orson Welles

Quote of the Day

From around the web

Updated On : December 15, 2012
Social Media
Our Partners