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Quotes >> B >> Branding Quotes
Branding Quotes

Products are made in the factory, but brands are created in the mind.
 share this Branding saying   Walter Landor

Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end.
 share this Branding saying   Edwin Artzt

A brand is a set of differentiating promises that link a product to its customers.
 share this Branding saying   Stuart Agres

A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.
 share this Branding saying   Scott Talgo

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
 share this Branding saying   Jeff Bezos

Your brand is created out of customer contact and the experience your customers have of you.
 share this Branding saying   Stelios Haji-Ioannou

An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.

A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.

A business based on brand is, very simply, a business primed for success.
 share this Branding saying   David F. D’Alessandro

It is not slickness, polish, uniqueness, or cleverness that makes a brand a brand. It is truth.
 share this Branding saying   Harry Beckwith

A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.
 share this Branding saying   Scott Talgo

The stronger the dialog, the stronger the brand; the weaker the dialog, the weaker the brand.
 share this Branding saying   Larry Webber

To uncover hidden category needs, don't ask ‘How can I differentiate my brand from its competition?' but rather ask ‘What are the unmet needs that no brand is addressing?
 share this Branding saying   Janine Keogh

Our success is a direct result of knowing how to market a brand and having the right people representing the brand.

Ordinary people can spread good and bad information about brands faster than marketers.
 share this Branding saying   Ray Johnson

Your premium brand had better be delivering something special, or it's not going to get the business.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.




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