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~ People will buy anything that is 'one to a customer.' ~
 ~ When the customer comes first, the customer will last ~
~ If you're not serving the customer, you'd better be serving someone who is. ~
~ Right or wrong, the customer is always right. ~
~ It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages. ~
~ The great thing is the start -- to see an opportunity for service, and to start doing it, even though in the beginning you serve but a single customer -- and him for nothing. ~
~ A business exists to create a customer ~
~ A satisfied customer is the best business strategy of all. ~
~ Innovation comes from the producer -- not from the customer. ~
~ There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. ~
~ All business success rests on something labeled a sale, which at least momentarily weds company and customer. ~
~ A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. ~
~ The golden rule for every business man is this: ''Put yourself in your customer's place.' ~
~ The customer perceives service in his or her own terms ~
~ A satisfied customer-we should have him stuffed! ~
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