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~ You need to know about customer feedback that says things should be better. ~
 ~ The toughest thing about the power of trust is that it's very difficult to build and very easy to destroy. The essence of trust building is to emphasize the similarities between you and the customer. ~
~ A bargain is anything a customer thinks a store is losing money on ~
~ Apathy - If we don't take care of the customer, maybe they'll stop bugging us. ~
~ When you stop talking, you've lost your customer. When you turn your back, you've lost her. ~
~ The job can't be finished only improved to please the customer. ~
~ If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all. ~
~ Customer-based measures are important, but they must be translated into measures of what the company must do internally to meet its customers expectations. ~
~ Customer needs have an unsettling way of not staying satisfied for very long. ~
~ We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better. ~
~ I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer. ~
~ Your most unhappy customers are your greatest source of learning. ~
~ Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers. ~
~ If you have a good relationship with your customer, the business process flows that much more smoothly. ~
~ The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first. ~
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