Business has only two functions - marketing and innovation.
Marketing is what you do when your product is no good
If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income.
A market is never saturated with a good product, but it is very quickly saturated with a bad one.
No great marketing decisions have ever been made on quantitative data
We're obviously going to spend a lot in marketing because we think the product sells itself.
Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future.
Markets are constantly in a state of uncertainty and flux and money is make by discounting the obvious and betting on the unexpected.
There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.
Their marketing strategy had to be changed to the young people. That's who buys the beer.
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