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Marketing Quotations
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~ Business has only two functions - marketing and innovation. ~


~ Marketing is what you do when your product is no good ~


~ If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income. ~


~ A market is never saturated with a good product, but it is very quickly saturated with a bad one. ~


~ No great marketing decisions have ever been made on quantitative data ~


~ We're obviously going to spend a lot in marketing because we think the product sells itself. ~


~ Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future. ~


~ Markets are constantly in a state of uncertainty and flux and money is make by discounting the obvious and betting on the unexpected. ~


~ There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible. ~


~ Their marketing strategy had to be changed to the young people. That's who buys the beer. ~


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