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~ Business has only two functions - marketing and innovation. ~
 ~ Marketing is what you do when your product is no good ~
~ If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income. ~
~ A market is never saturated with a good product, but it is very quickly saturated with a bad one. ~
~ No great marketing decisions have ever been made on quantitative data ~
~ We're obviously going to spend a lot in marketing because we think the product sells itself. ~
~ Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future. ~
~ Markets are constantly in a state of uncertainty and flux and money is make by discounting the obvious and betting on the unexpected. ~
~ There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible. ~
~ Their marketing strategy had to be changed to the young people. That's who buys the beer. ~
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Marketing Quotes
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