Sances lost their popularity with the invention of infrared photography when it became possible to see what mediums were doing in the dark. Nowadays, spiritualists fakery is more ambiguous and subtle.
Derren Victor Brown
For the first time in history, hits and niches are on equal economic footing, both just entries in a database called up on demand, both equally worthy of being carried. Suddenly, popularity no longer has a monopoly on profitability.
Chris Anderson