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~ In the business world an executive knows something about everything, a technician knows everything about something and the switchboard operator knows everything. ~
~ The secret of business is to know something nobody else knows ~
~ Just as a cautious businessman avoids investing all his capital in one concern, so wisdom would probably admonish us also not to anticipate all our happiness from one quarter alone. ~
~ The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. ~
~ A businessman is a hybrid of a dancer and a calculator. ~
~ Business, more than any other occupation, is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight. ~
~ If the spirit of business adventure is dulled, this country will cease to hold the foremost position in the world ~
~ People expect a certain reaction from a business, and when you pleasantly exceed those expectations, you've somehow passed an important psychological threshold. ~
~ Every business and every product has risks. You can't get around it. ~
~ The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business. ~
~ No one has a greater asset for his business than a man's pride in his work. ~
~ Method is the very hinge of business, and there is no method without punctuality ~
~ Making money is art and working is art and good business is the best art. ~
~ The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds. ~
~ When a management team with a reputation for brilliance tackles a business with a reputation for bad economics, it is the reputation of the business that remains intact. ~
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