William Bernbach Quotes

All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level.

William Bernbach

An idea can turn to dust or magic, depending on the talent that rubs against it.

William Bernbach

An idea can turn to dust or magic, depending on the talent that rubs against it.

William Bernbach

In communications, familiarity breeds apathy.

William Bernbach

Properly practiced creativity can make one ad do the work of ten.

William Bernbach

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

Word of mouth is the best medium of all.

William Bernbach

In advertising, not to be different is virtual suicide.

William Bernbach

I warn you against believing that advertising is a science.

William Bernbach
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