Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Steve Jobs
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
Steve Jobs
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
Steve Jobs
Almost everything: all external expectations, all pride all fear of embarrassment or failure. These tings just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
Steve Jobs
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
Steve Jobs
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
Steve Jobs
It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.
Steve Jobs
It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
Steve Jobs
I think we're having fun. I think our customers really like our products. And we're always trying to do better.
Steve Jobs
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
Steve Jobs
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.
Steve Jobs