The successful networkers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person's needs ahead of their own.
It isn't just what you know, and it isn't just who you know. It's actually who you know, who knows you, and what you do for a living.
The way of the world is meeting people through other people.
It's not what you know but who you know that makes the difference.
Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed, and spread.
More business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject.
It's all about people. It's about networking and being nice to people and not burning any bridges.
Social networking sites like Myspace, Friendster, and Facebook have literally exploded in popularity in just a few short years.
Position yourself as a center of influence - the one who knows the movers and shakers. People will respond to that, and you'll soon become what you project.
In the earliest days, this was a project I worked on with great passion because I wanted to solve the Defense Department's problem: it did not want proprietary networking and it didn't want to be confined to a single network technology.
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