Advertising is only evil when it advertises evil things.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
A good advertisement is one which sells the product without drawing attention to itself.
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
I do not regard advertising as entertainment or an art form, but as a medium of information.
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
I dont know the rules of grammar. If youre trying to persuade people to do something or buy something, it seems to me you should use their language.