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~ Advertising is the poetry of Capitalism ~
~ Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow. ~
~ Advertising is the life of trade. ~
~ Advertising - a judicious mixture of flattery and threats. ~
~ Advertising is the art of convincing people to spend money they don't have for something they don't need. ~
~ Advertising is the art of making whole lies out of half truths. ~
~ Society drives people crazy with lust and calls it advertising. ~
~ Advertising is legalized lying. ~
~ Advertising is only evil when it advertises evil things. ~
~ Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness. ~
~ Advertising is the greatest art form of the 20th century. ~
~ Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. ~
~ Plan the sale when you plan the ad. ~
~ Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. ~
~ The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ~
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