Advertising Quotes

Our society's values are being corrupted by advertising's insistence on the equation: Youth equals popularity, popularity equals success, success equals happiness.
John Arbuthnot Fisher

Plan the sale when you plan the ad.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

I do not regard advertising as entertainment or an art form, but as a medium of information.

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.

You can tell the ideals of a nation by its advertisements.
George Norman Douglas

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

Advertising moves people toward goods; merchandising moves goods toward people.
Morris Hite

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch.

The critic is the only independent source of information. The rest is advertising.
Pauline Kael

Advertising is the life of trade.

Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.

Advertising is the modern substitute for argument; its function is to make the worse appear the better.

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.

Until the rise of American advertising, it never occurred to anyone anywhere in the world that the teenager was a captive in a hostile world of adults.

As surprising as it seems, at some level all this advertising we see around us must work, or companies would not engage in it so much.
Morris Hite



1
People viewed this also viewed
Advice Quotes
Baseball Quotes
Branding Quotes
Business Quotes
Creativity Quotes
Marketing Quotes
Calvin Coolidge Quotes
David Ogilvy Quotes
Jef I. Richards Quotes
Leo Burnett Quotes
Marshall McLuhan Quotes
Thomas Jefferson Quotes
Interesting Reads
Books About Advertising
Related Quotes
Quotes with Keyword Advertising