Advertising Quotes :: Finest Quotes

Advertising Quotes
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Advertising is the greatest art form of the 20th century.

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

David Ogilvy

Plan the sale when you plan the ad.

Leo Burnett

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

The most important word in the vocabulary of advertising is test. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

David Ogilvy

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Leo Burnett

I do not regard advertising as entertainment or an art form, but as a medium of information.

David Ogilvy

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.

Jef I. Richards

You can tell the ideals of a nation by its advertisements.

George Norman Douglas

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

Leo Burnett

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

David Ogilvy

Advertising moves people toward goods; merchandising moves goods toward people.

Morris Hite

Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.

David Ogilvy

There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there.

Morris Hite

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

David Ogilvy

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

David Ogilvy

Living in an age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch.

Joseph Priestley

The critic is the only independent source of information. The rest is advertising.

Pauline Kael

Advertising is the life of trade.

Calvin Coolidge

Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.

William Allen White

Advertising is the modern substitute for argument; its function is to make the worse appear the better.

George Santayana

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.

David Ogilvy

History will see advertising as one of the real evil things of our time. It is stimulating people constantly to want things, want this, want that.

Malcolm Muggeridge

Until the rise of American advertising, it never occurred to anyone anywhere in the world that the teenager was a captive in a hostile world of adults.

Gore Vidal

As surprising as it seems, at some level all this advertising we see around us must work, or companies would not engage in it so much.

Morris Hite

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